Leading eCommerce Supplier of Furniture Parts, Glides, Pads, Sliders, Tube Inserts, Adjustable Feet and Floor Protectors
Confidentially offered for Sale
Ref Number: ECA-007
Asking Price: Offers invited
Location: Fully Relocatable
Annual Turnover: circa £376,793 per annum.
Gross Profit: circa £195,864 per annum
Gross Profit Margin of over 92.37%
We are pleased to present an exciting opportunity to acquire a well-established and profitable online retailer that supplies quality furniture accessories used in most homes, Restaurants, Schools, Hotels etc. The Business has come to market as part of the owner's retirement plans.
With steady growth over the last five years, the Business has become a leader in its space, generating revenues through direct-to-consumer sales on its website and various third-party marketplaces, including Amazon, eBay, ETSY, and more.
The Business has demonstrated strong sales, with a turnover of over £375,000 and a gross profit above £195,000.
99% of products are sourced and made in Europe (Germany & Sweden) and stocked in the United Kingdom for prompt Nationwide and International delivery.
As a family-run business, they pride themselves on their customer service. Ensuring every one of their customers has an excellent shopping experience. The company logo is a registered brand, and the domain name is registered.
The company consistently observes an upward trend in sales whenever it introduces new products on both its website and various online marketplaces.
The company is an established Amazon Seller Fulfilled Prime seller on Amazon UK and holds active registrations to operate on various other Amazon marketplaces, including FR, DE, ES, IT, BE, NL, PL, SE, US, CA, and UAE. While the business currently experiences sales traction across international Amazon platforms, there exists an opportunity to strategically enhance and elevate these sales figures for greater growth potential.
In addition to its presence on Amazon, the company also leverages other prominent platforms like eBay and Etsy to conduct sales across the UK, Europe, USA, and Canada. Furthermore, the business has initiated an account on Wayfair, a marketplace with promising potential. With dedicated efforts towards crafting comprehensive listings and strategic advertising, Wayfair holds the promise of becoming an advantageous avenue for the business, given the complementary nature of its offerings to the products available on the platform.
The company has gained approval for selling within the B&Q marketplace, although active trading has not yet commenced. The significance of B&Q's customer base is notable, and the company's distinct, superior-quality products offer a unique value proposition compared to the existing B&Q product range.
This underscores a clear demand for the company's products, providing a compelling choice for DIY enthusiasts, businesses, and tradespeople seeking to invest in higher-quality offerings.
The Business has been trading since 1999; it was initially set up as an import-export business, then transitioned into a company supplying furniture to the hospitality industry, then, in 2015, started selling furniture parts online.
Unique selling points and competitive advantages.
The Business sources quality products. 99% of the products are made in Germany and are quality checked. Orders are dispatched using Royal Mail 24 service or another next day service. Fast dispatch is important so the customer receives their order quickly.
The Business takes great pride in its customer service, which has proved very beneficial as we receive excellent feedback and repeat purchases and recommendations.
Further growth: there is superb growth potential. The Business currently only concentrates on the successful e-commerce side and ignores the opportunity to start a trade counter and pursue B2B customers directly.
Multiple Sales Channels:
The Business effectively reaches its target audience through its superb website, well-established third-party marketplaces, and of course, Amazon; selling on Amazon offers several benefits. Amazon's massive global customer base gives the Business access to millions of potential buyers worldwide.
The company benefits from substantial organic (SEO) traffic, contributing to consistent growth and the use of Google shopping advertising.
Valuable Intellectual Property & Assets:
The purchase includes ownership of the brand, trademarks, website domain, and marketplace channels to enhance the Business's assets further.
Future Growth & Opportunities:
The Business offers various avenues for future growth and expansion, including:
Expanding Product Categories:
An avenue for enhancing the company's market leadership position lies in the potential to diversify its product offerings. This strategic expansion can be pursued without significant capital investment, as the products in consideration consist of smaller, manageable components. This approach enables the company to further solidify its market standing while minimizing financial commitments.
Leveraging social media:
The Business does not use social media channels to increase brand awareness and engagement. There is immense opportunity to use Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube.
Through the implementation of more refined advertising techniques, the potential for reduced advertising costs and increased sales becomes evident. This approach entails optimizing advertising presence on Google, as well as extending advertising efforts to platforms such as Bing, Facebook, and Instagram. In addition, targeted email campaigns and well-crafted physical mailshots directed at the business clientele further contribute to a comprehensive and impactful advertising strategy.
The Business is easily relocatable:
All the products are in movable pick bins, and the stock is all in boxes.
The Business operates from a unit that measures circa 475 square feet, used as a pick and packing area.
There are two picking stations, pick bins and some stock. The stock and supplies are kept on a small mezzanine floor that stores most of the stock and supplies.
Wh the current space available the business has sufficient space to double the turnover with ease. The beauty of this Business is that products are small and don't require considerable space.
Staffing and work schedule
Two people working full-time can efficiently run this Business: If a third person part-time is added, it becomes much more flexible and is a lifestyle business.
The working hours is Monday is a full day one person from 9 or 10 am till around 4.30 pm and the second person usually goes in from about 10 am till midday. Monday is the busiest day as the orders from the weekend are shipped.
Tuesday to Wednesday, usually one person goes in the morning for 7½ hours and on Sunday, there is a collection just for Amazon Prime orders, which is two hours maximum, and for one person, this can be changed to a Saturday if wanted. These timings can be adjusted depending on the courier to suit the successful purchaser's lifestyle.
Growth and expansion.
The Business is well-placed for further growth.
Trademarks & Domain
The logo is a registered brand the domain is registered.
The Business maintains a comprehensive database of all orders from all marketplaces and records all customers.
Customer Base and Market Analysis:
The Business mainly targets the United Kingdom; however, because of the reach of the marketing channels, products are sold worldwide. The Business currently makes sales of around £1,500 a day.
Support and Training:
The vendors would be happy to stay and hand-over and are happy to provide training for an agreed handover period.
Reason for Sale:
Ready for new venture
Abercorn Business Sales are specialists in highly confidential off-market business sales. Should you require commercial finance, we have a panel of leading commercial finance brokers with access to the whole market to enable you to source the best possible terms.
Call today on 0800-246-1313 or email at firstname.lastname@example.org or visit our website www.abercornbusinesssales.com
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