Indoor Soft Play & Role Play Centre for Sale
Confidentially offered for Sale
Ref Number: LB04-ABS
Asking Price: £120,000
Location: West Midlands
Asking Price: £120,000 cash free debt free.
Turnover Circa: £291,000
EBITDA (pre director drawings) :circa £47,000–£50,000
Significant Equipment Included Within Sale Price :circa £30,000-£35,000
Highly Profitable & Purpose-Built Business for Under 5s with Strong Growth Potential
Key Selling Points:
- Established in 2022 with two profitable trading years
- Circa 5000 sq. ft. indoor facility – rare size for this sector
- Exclusive focus on under 5s – unrivalled local niche
- Consistently fully booked – four sessions daily, five parties per weekend
- 5-star food hygiene rating (2024) and strong social media presence
- Turnkey opportunity with experienced staff and systems in place
- Prime location within a high-footfall retail park (free parking)
Business Overview
An exceptional opportunity to acquire a profitable, indoor play and party centre catering exclusively to children aged five and under.
Situated in a prime West Midlands retail park location, this Circa 5,000 sq. ft. facility is uniquely positioned as the only play centre in the region to combine soft play, role play, and structured creative sessions, all under one roof.
Fully booked play sessions, consistent weekend parties, and a strong local reputation fuel this thriving, turnkey business.
With excellent profit margins, strong customer retention, and zero dependency on external advertising, this is a rare chance to take over a fully operational and successful early years leisure business with ample potential for further expansion.
Business Activities
- Soft play and role play sessions tailored for early years (0–5 years)
- Daily structured play: music time, storytelling, instrument play
- Full-service café offering breakfast, lunch, and snacks
- Private hire and birthday parties (100+ children served each weekend)
- Evening events (e.g. discos, cooking and craft workshops)
- Regular group bookings from schools, nurseries, and childminders
Financial Overview
|
Year |
Turnover |
Gross Profit |
EBITDA (pre director drawings) |
|
2025 |
£291,000 |
£117,000 |
c £47,000 |
|
2024 |
£244,696 |
£95,305 |
c£49,000 |
|
2023 (9 Months) |
£138,756 |
£68,740 |
c £28,000 |
- All accounts available upon request
- Fully systemised with EPOS and online booking
- No supplier dependency
Customer & Market
- 100 children daily + parents/grandparents
- 3000+ social media followers and 5-star reviews on Facebook
- 4.8-star average on Google
- All business generated organically – no paid marketing used
- Outstanding local reputation with significant word-of-mouth referrals
Staffing
- 1 full-time manager (oversees operations, compliance, staff, bookings, kitchen)
- 16 part-time including zero hour team members (play staff, café, events)
- All staff have contracts and relevant training (food hygiene, safety, customer service)
- Vendor works ad-hoc in the business when required- 2-3 days a week
Property Details
- Leasehold: 9-year lease (Year 6 rent review in 2028)
- Annual Rent: £32,500 + VAT
- Service Charges: £2,000 per quarter approx.
- Premises: First-floor unit, kitchen, baby facilities, staff area
- Security: Alarm system, CCTV.
- Utilities: Gas, electricity (Octopus), water, broadband (Now TV)
Location Highlights:
- Prominent A-road frontage
- Free customer parking
Operating Hours
Open seven days a week, four sessions a day.
Opportunities for Growth
- Extend operating hours (evenings, Sundays)
- Add new sessions or reduce turnaround times
- Expand party offerings or weekday events
- Introduce memberships or loyalty programs
- Explore paid advertising to tap new customer segments
Reason for Sale
The owner is stepping away due to family commitments. The seller is offering full support and a structured handover to ensure the new owner can continue its success and unlock further growth.
Transition Support
- Full handover and training offered
- Business can be run by an owner-operator or semi-managed
Why Buy This Business?
1. Immediate profitability with growth headroom
2. Unique positioning in the under-5s leisure market
3. Proven concept with loyal customer base
4. Outstanding social proof and reputation
5. Ideal for an owner-operator or investor with leisure/childcare experience
Next Steps
This is a confidential sale. All interested parties will be required to sign an NDA before receiving further details, including full accounts and a viewing.
To Register Interest or to seek additional Information, please contact Abercorn Business Sales e-mail: [email protected] or telephone: 0800-246-1313
Commercial Finance:
Abercorn Business Sales are specialists in highly confidential off-market business sales. Should you require commercial finance, we have a panel of leading commercial finance brokers with access to the whole market to enable you to source the best possible terms.
Call today on 0800-246-1313 or email at [email protected] or visit our website www.abercornbusinesssales.com
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