E Commerce Brand/ Retailer of Memory Mattress Toppers, -Bunk Beds & Childrens Designer Beds Business for Sale

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Confidentially offered for Sale

Ref Number: ECA-031
Asking Price: £395,000
Location: Fully Relocatable

Asking Price: £395,000 -asking price includes c£125,000 of stock.

Year End 2025 Gross Sales: circa £950,000

Executive Summary

This E-Commerce Retailer is a fast?growing, highly reputable e?commerce brand specialising in premium memory mattress toppers, bunk beds, and children’s designer beds. Established in 2020, the business typically generates circa £555,000 in sales, demonstrating strong demand within a resilient sector.

Built on exceptional branding, human?centered customer service, and a loyal customer base, the business presents a turnkey opportunity for a buyer seeking to acquire a distinctive, scalable bedding and home furnishings brand.

With excellent supplier relationships, no dependency risks, and a strong foundation in Shopify and Amazon, and influencer?led marketing, the business offers immediate profitability and significant long?term growth potential.

Business Overview

• Established: November 2020
• Business Model: Direct?to?consumer e?commerce
• Core Product Range: Memory mattress toppers, bunk beds, and children’s designer beds (circa 90% of current sales are the own brand mattress-toppers)
• Ownership: Limited Company Sole owner?operator
• Reputation: Strong online ratings, high repeat purchases, and word?of?mouth referrals
• Brand Identity: Emotional, friendly, and human?centered.

Built with care, agility, and attention to detail, this E-Commerce Business has carved out a defensible niche despite competing with low?cost, mass?produced brands. Its UK?based service model, personalised communication, and superior branding set it apart in a competitive marketplace.

Products & Services

Primary Offerings:

• Premium memory foam mattress toppers
• Wooden bunk beds
• Children’s designer beds

Key Selling Points:

• Fast, personalised customer service – all communication handled by a real human
• UK?based presence for trust and reliability
• Distinctive branding that appeals emotionally to customers
• Strong unboxing and brand experience – including the popular Children’s range
• Social?media?driven growth through micro?influencers

No single supplier dependency ensures operational resilience and flexibility.

Market & Clients

Customer Base:

• Primarily females aged 30+
• Repeat purchasers and long?term customers
• Additional segments: Airbnb hosts, serviced?accommodation operators, and property landlords

Market Outlook:

The online bedding and furniture market continues to grow, with strong demand via Amazon and Shopify channels. With professional scaling, the business could expand into:

• Broader home furnishings
• Retail partnerships
• Dedicated bedding and mattress lines
• International marketplaces

Competitively, this business stands out due to its branding and service quality, outperforming generic Chinese sellers despite similar product categories.

Operations

• Sales Channels: Amazon, Shopify store, Meta advertising, Google Ads
• Superb Website.
• Technology: Shopify, Amazon Seller Central, Trustpilot
• Owner Involvement: Direct oversight of customer experience and marketing
• Fulfilment: Streamlined supply chain with established manufacturers (China contact information available)

The business benefits from the efficiency and agility of a small, well?optimised operation with excellent systems already in place.

Financial Summary

(Full financial details available upon receipt of a signed NDA)

Headline Figures:

• Year End 2025 Gross Sales: circa £950,000
• Net Asset Value: c£125,000 (stock)
• Profitability: Strong, with further optimisation possible
• Asking Price: £395,000 inclusive of stock

Note: A full P&L, balance sheet, and cashflow statement will be provided under NDA.

 Growth Opportunities

This business offers multiple scalable paths for expansion:

• Brand Expansion: Build a full premium bedding line using existing manufacturer relationships
• Retail Distribution: Penetrate offline bedding retail channels
• Product Range Growth: Introduce pillows, mattresses, or children’s décor
• Performance Marketing: Increase ROI through Amazon PPC and paid social
• Influencer Partnerships: Strengthen micro?influencer strategy for rapid reach
• Geographic Expansion: Explore EU and US marketplaces

The seller believes a new owner could recoup the investment in under three years with focused scaling.

Reason for Sale

The current owner has built and perfected the business but is seeking a transition for personal reasons. The business is performing strongly and is sold from a position of success and stability. The vendor would consider working with the new owners/retaining some equity in the business post sale should a new owner so require, subject to negotiation.

Next Steps

Interested parties are required to sign a Non?Disclosure Agreement (NDA) before receiving the full financial pack, supplier details, and operational documentation. 

Confidentiality Notice:
This document contains sensitive and proprietary information. It is provided strictly on a private and confidential basis and may not be shared, copied, or distributed without authorisation.

Sign NDA Download Memorandum

To Register Interest or to seek additional Information, please contact Abercorn Business Sales e-mail: [email protected] or telephone: 0800-246-1313

Commercial Finance:
Abercorn Business Sales are specialists in highly confidential off-market business sales. Should you require commercial finance, we have a panel of leading commercial finance brokers with access to the whole market to enable you to source the best possible terms.

Call today on 0800-246-1313 or email at [email protected] or visit our website www.abercornbusinesssales.com

Attention Business Owners. We are always in search of quality buyers waiting for you, so if you are thinking of selling your business or would like to acquire another business, please email us to discover the difference that is Abercorn Business Brokers.