Premium Raw Dog Food Manufacturer & Distributor Business for Sale

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Confidentially offered for Sale

Ref Number: MD04-ABS
Asking Price: £500,000
Location: Rural Location (Midlands)

Asking Price: £500,000 + Stock (Cash Free, Debt Free)

Projected Turnover for current financial year: £1.4m

Adjusted EBITDA (pre- director drawings) c. £250,000

200 regular trade customers

8,000 direct-to-consumers (D2C) customers on database

EXECUTIVE SUMMARY

This Premium Raw Dog Food Manufacturer & Distributor presents an opportunity to acquire a fast-growing, premium raw dog food business operating within one of the most resilient and expanding consumer sectors pet nutrition.

Established in 2024, the business has scaled rapidly to a forecast £1.4m turnover in the coming financial year, with adjusted EBITDA circa £250,000, supported by a repeat-driven Business 2 Business model (c.80%) and a growing direct-to-consumer (D2C) channel.

The company is widely regarded as a market challenger, combining:

• High-quality, own-manufactured raw dog food
• Strong trade relationships and repeat ordering
• Complementary distribution of high margin treats, chews, and supplements
• A loyal and expanding customer base

With Year-on-Year growth ranging from 11% to 26%, strong operational foundations, and multiple clear growth levers yet to be fully exploited, this is a rare chance to acquire a scalable platform rather than a lifestyle business.

The sale is driven by personal and family considerations, not trading performance.

WHY THIS BUSINESS IS ATTRACTIVE

• Premium sector exposure with structural tailwinds
• Proven demand with repeat trade customers
• Diversified revenues across manufacturing, wholesale, and direct-to-consumers (D2C)
• Strong gross margins and EBITDA headroom
• Operationally stable grow sales, not fix problems
• Immediate upside through marketing, scale, and automation

BUSINESS OVERVIEW

• Shareholding: 100% owned by Director
• Incorporated: 2024
• Activity: Premium raw dog food manufacturing, wholesale, distribution & retail
• Business Model: 80% B2B | 20% D2C
• Reputation: Strong product quality and service reliability

Founded by an experienced operator previously successful in raw pet food retail, the business was built deliberately to avoid over-reliance on any single channel or customer.

Operations are repeatable, regulated, and well-documented, with compliance, SOPs, and quality controls firmly embedded.

PRODUCTS & SERVICES

Core Offerings

• Own-brand premium raw dog food (manufactured in-house)
• Wholesale supply to trade customers
• Distribution of:
• High margin treats and chews
• Supplements and complementary products

Key Differentiators

• Consistency of raw ingredients and finished product
• Agile production and recipe flexibility
• Ability to white-label and customise
• Direct manufacturer control (not outsourced)
• Strong customer engagement and responsiveness

Products are well received both within the trade and by end consumers, reinforcing repeat purchasing behavior.

MARKET & CLIENTS

Customers

• Circa 200 regular trade customers
• Circa. 8,000 direct-to-consumers (D2C) on database
• High proportion of repeat orders

Market Position

• Positioned as a premium challenger brand
• Competes with top-end raw brands (e.g. established premium producers)
• Differentiates through service, agility, and quality consistency

Market Outlook

The pet nutrition market continues to demonstrate long-term structural growth, driven by:

• Humanisation of pets
• Demand for transparency and quality ingredients
• Premiumisation of feeding habits

The raw pet food segment is forecast to grow at mid-to-high single digit to double-digit Compound Annual Growth Rate over the next decade, materially outperforming traditional pet food categories.

OPERATIONS

Premises

• Approximately. 6,000 square feet industrial unit
• Ground floor factory; offices and storage above
• Rural location within a shopping village
• Rolling lease with 2 months’ notice
• Annual rent: £22,000
• Rates: c. £5,187 (2025/26)

Staffing

• 10 full-time employees
• 2 part-time employees
• Key Operations Manager in place
• Full contracts and job descriptions

Systems & Technology

• Cloud-based office systems (MS Office + specialist tools)
• Production machinery essential to operations
• Clear scope to improve efficiency via automation and labelling investment

Regulatory & Compliance

• Licensed by APHA / DEFRA
• Trading Standards compliant
• Environmental Health permit in place
• Regular inspections
• Extensive SOPs and QA documentation

No regulatory, debt, or compliance issues.

FINANCIAL SUMMARY

Growth Forecast:

• Financial Year 2026/27 revenue projected at £1.65m
• Net profit projected at c. £170k (organic growth only)

GROWTH OPPORTUNITIES

A new owner with capital and focus could unlock significant upside:

• Expand Business-2-Business penetration and geographic reach
• Scale D2C via improved digital marketing
• Launch Amazon channel (already planned)
• Increase white-label production
• Introduce new formats and SKUs
• Invest in production automation to scale output
• Improve margins through volume efficiencies

Indicative upside:
At 30 tonnes per week production (currently <10), revenues could reach circa £5m, with potential net profits of £600k+ at scale.

REASON FOR SALE

The owner is approaching retirement age and is managing family health considerations. The sale is not performance related.

SUPPORT AND TRAINING

A full handover and training period of up to 3 months is available.

The vendor is prepared to sign a non-compete agreement.

NEXT STEPS

• Further financial and commercial detail available strictly under NDA
• Viewings by appointment only
• Confidential sale — discretion essential

Sign NDA Download Memorandum

To Register Interest or to seek additional Information, please contact Abercorn Business Sales e-mail: [email protected] or telephone: 0800-246-1313

Commercial Finance:
Abercorn Business Sales are specialists in highly confidential off-market business sales. Should you require commercial finance, we have a panel of leading commercial finance brokers with access to the whole market to enable you to source the best possible terms.

Call today on 0800-246-1313 or email at [email protected] or visit our website www.abercornbusinesssales.com

Attention Business Owners. We are always in search of quality buyers waiting for you, so if you are thinking of selling your business or would like to acquire another business, please email us to discover the difference that is Abercorn Business Brokers.